Jaguar recently underwent a rebranding, introducing a new logo and brand identity as part of its shift to becoming a luxury electric vehicle (EV) brand. The updated logo features a modern design, replacing the traditional “jumping jaguar” symbol with a more contemporary look using a mix of uppercase and lowercase letters. This change aligns with Jaguar’s goal of fully transitioning to electric vehicles by 2026 and catering to a younger, affluent audience.
The rebrand, which also includes dropping the iconic “Growler” logo, is aimed at breaking away from traditional automotive stereotypes and emphasizing Jaguar’s future as a high-end EV manufacturer. However, the rebranding has received mixed reactions, with some critics feeling the brand is losing its heritage, while others applaud the bold new direction.